If you are reading this than you have your own part time home based business or you are looking to start one. Either way, you will find some of my tips, ideas and thoughts as totally off the wall or just complete common sense that no one really explained to you. Thousands of people on a daily basis take the plunge and start a part time home based business, but do they really know what they are doing to become successful?What People May Not KnowThe current rate of people that start an internet home based business and fail is close to 98%, which is an alarming rate, one that is quite appalling to me. The question arises once people obtain this fact is why do so many people fail. There are many reasons that people fail but I will only cover the top few so and explain how to turn the tide for your business.They Don’t KnowUnfortunately many people join a community or a company and really don’t understand what they will be doing or how they will be compensated.Use your investigative skills to learn about the opportunity that is put before you and figure out what type of support you will be given, by whom, and how often are they able to help you. What types of resources are available to you to learn and incorporate those into your daily activities to become successful?They Listen To NaysayersHave you ever had conversations with people that tell you “that is dumb” “that will never work” “you can’t do that”? These people are the naysayers, and they will keep you from becoming successful in your part time internet home based business.You need to have conversations with people on a daily basis that think like you and have the same type of goals, you need to mastermind with others wanting to obtain dreams like you have. In my community we have daily calls that put us all in the right mindset to where we feel that there is nothing or no one that can hold us back from obtaining our dreams.If you learn It, Use ItI see so many people take training after training and do nothing with it; it is like a complete waste of time. The worst thing you can do is learn a new skill or trick or tip and not implement it into your business.
Every time that you learn a new tip or trick, use the knowledge and enhance your business, tips and tricks normally save you time and enhance your lifestyle. The next step to the process is share with someone else that can benefit from it; this positions yourself as a leader in your industry which attracts more people.They Try To Sell A Million PeanutsWhile there are times and places for certain people or businesses to sell peanuts or very low cost products or services, this is not the place for you. Think of the 9.99 peanuts that pay 50 percent commission – you make 5.00 great! How many peanuts will you need to sell to make 5000.00 a month? You guessed right -10,000 peanuts; do you really think you can sell that many peanuts to make a decent living?The answer is in high commission goods or services, there are many high tier internet home based business models that a couple sales a month can make you the same 5000.00, much easier than selling truck loads of peanuts.

Unless you have been living under a rock for the last five years, you undoubtedly have been impacted in some way by the state of our global economy. It is a fact that many have lost homes, jobs, and in some cases their lives due to the economic downturn that has had a largely negative impact on the way that people live, work and think about earning a living. Though much is said about the negative aspects of the financial times in what we live in, I would charge that this is the best time, and most importantly a vital time to either begin a home based business or re-energize a business that may be dormant. There are three key reasons that I make this statement.The first reason is for tax benefits. Unless you plan on going to jail or living on ‘the run’ for most of your life you will have some tax liability and exposure if you earn an income. Many miss the point and think that if they can just make more money, all their problems will disappear and life will be great. There is nothing wrong with making more money, but what is more important is keeping more of what you make! Home business ownership allows you to make legitimate deductions that will lessen your tax burden and result in you keeping more of your money. Some of the most notable deductions that you can make for having a home business are: Home office (Space, and utilities needed in running the office), Office supplies, Furniture, Other equipment (e.g. computers, copiers, faxes), Software and subscriptions, Mileage, (Travel, meals, entertainment and gifts), Insurance premiums, Retirement contributions, Social Security, Telephone charges, and Child labor (as in employing your own children). This initial dozen are a great start, but by no means is a completely exhaustive list. You can build an additional income stream by having a home based business and keep more of your money in the process.The second reason for establishing a home based business is to create an additional revenue stream to compliment any full time employment that you may have outside of the home. CAGR, inflation, and all of the other indicators basically tell us that everything is more expensive today than yesterday and will continue to go in an upward trend. Plain and simple, it takes more money to maintain the same standard of living year over year. Most corporations are not increasing their pay to employees at the same rate as inflation. In fact, most pay less within recent years. To cover the gap individuals must become creative in producing additional income for themselves and their families. Home based businesses allow for almost a limitless variety of options to accomplish this task, while keeping overhead low and the potential upside high. Best of all, if the business is chosen carefully, it can become an asset that can be transferred from parent to child or other family members to create perpetual generational benefits.Last, but certainly not least, the home based business can be the ultimate ‘Plan B’ in case your full time work ceases. In the event of a lay-off, down-sizing, company closure, a home based business can provide the revenue to keep your home above water and repel creditors (mortgage companies, etc.) while you replace your lost income, or decide to invest 100 percent of your time and energy in your home based business. Having the peace of mind that additional revenue streams exist during tumultuous change in the corporate world is priceless. To under estimate the importance of having a ‘Plan B’ is like not having car insurance. You just don’t want to go there, because sooner or later you will need it. In addition, the security of having additional income in the face of medical emergencies or for retirement is huge. How many times do we read that medical emergencies are the number one reason for individuals filing bankruptcy or that people who should be retired have to continue to work because they simply can’t afford retirement?If you have not thought about starting a home based business, give it serious thought and find something that you believe in and go for it. If you have a business, but have not done anything with it for a while, get busy. Death and taxes are a reality that we all must face, but if you can reduce your tax burden and live a quality life as long as possible, I think we all can agree, would be a great thing.

How can you become financially independent?

You worked hard and you squeezed almost everything you have just to pay all your expenses, however, at the end of the day you realized that what you earn is not enough. Well, can you imagine a lifestyle wherein you only have to work 4 hours a day and yet you still earn twice or even thrice as much as what you earn right now? You know what? That can happen through a home based business opportunity. Throughout this article, you will discover important principles before getting into a home opportunity, and hopefully will make you say: Yes! I can be financially independent.

What is a home based business opportunity?

A home based business is simply an investment or any kind of business that you can work at the comforts of your home. This is the dream of many people. And I bet you also want the same thing. So, what are the things you should know?

How credible is the opportunity?

There are lots of websites out there claiming that they have the best home based business opportunity, but many of them are actually gimmicks. So, what is the number one rule? Make sure that you are looking for a 100% legitimate home based business opportunity. You need to look at the credibility of the business. That is the number one principle you have to consider before going into any home based business opportunity. I know, it is not easy to see that right away, that is why we need to make some thorough investigation and research. How can you do that?

Well, you got a lot of resources that you can actually use or avail of. Number one is through the internet which is very accessible. Do a little surfing through the net or spend considerable time reading testimonials about this type of business. Surely, you will know and learn more about it and find out the type of business which can actually work for you. You can also find more about it in magazines, journals and e-books that talk about home based business opportunity. Reading them can increase your knowledge and enhance your skills for brighter and promising business opportunities.

Are those enough? No, because you have to be confident with yourself in dealing with the kind of business that you decided to get into and leave no room for doubts. You will try to be clear of everything and resolve issues that you may have about the home based business opportunity that is of interest to you. You can even call or send inquiries via email from those offering such information through websites. And if certain answers are a bit doubtful or suspicious, you can consider looking for another search. Now, have I got your minds tweaked about a home based business opportunity, what should you know next?

Is there a home based business opportunity that would interest you?

Just like you, when I first heard about this, I was very skeptical. But now, I want you to think differently-to have a positive doubt about it. It is okay to be cynical at first, but I assure you that a home based business opportunity is the key to your financial independence. How cool is that?

With a home based business opportunity, you get thousands of options, products, and services that you can use to run a business. You can work on stuffs that interest you the most and thus, provide you maximum commitment and motivation every day. If you are musically inclined, you can set up your own online music store. Or if you love sports, you can sell athletic goods as well. This is how a home based business opportunity becomes flexible for you. You can get out of your shell, and do what you love. What do you think? Do you enjoy your work at the office?

At the start of this article, I asked you how you can become financially independent. I do not know what your answer is but what I do understand is that you are creative and you have goals to become rich. Today, you realized that a home based business opportunity is what you need to make it happen. Now, if you want to find out more about it and understand how I became very successful with my own home based business, please visit my website.

To survive in today’s competition, every business – large, medium, or small – needs to promote itself. It should make people aware of the products and services it offers. The availability of a variety of media sources like television, radio, print, outdoor media, the Internet, etc., offers businesses numerous opportunities to promote themselves with a little effort. Many businesses have already understood the importance of marketing and advertising. Businesses in US spent around $144 billion on marketing and advertising in 2011. Globally, it was $ 498 billion.

Marketing and advertising are not the same
Marketing and advertising are two unique concepts which are important for every business to succeed. Many people wrongly assume that they are the same. But, they are not. Marketing involves various activities like identifying the target markets, their needs and requirements; new product development, promotion, building brand image, etc. Advertising, on the other hand, is one of the marketing activities. It is a kind of promotion to make consumers aware of the products/services available under a brand.

In this article, we will discuss on how marketing and advertising help businesses.

• Marketing defines target markets: Target markets or target customers is a group of people who are more likely to buy products/services offered by your business. Unless a business identifies its target market, it cannot design its advertising strategy that is customized to serve potential consumers. Marketing helps the businesses effectively identify their target markets. Marketing involves research to identify people who you want to sell your products and people who need your products.

• Identifies customers’ needs: It is important to continuously monitor and produce products that suit the requirements of your target group. Marketing does this exactly. It identifies customers’ requirements by conducting various polls, campaigns and research, which enable the businesses to produce products that match the needs and wants of the consumers.

• Builds brand image: Good reputation makes a company stand-out from the rest. As marketing enables a company to produce products as per the customers’ demand, and helps it conduct various programs to promote the brand and its products, a kind of brand image will be established among the public.

• Advertising helps publicize company’s products and services: While marketing involves all the back-end operations like research, collecting opinions, identifying needs and requirements and so on, advertising is associated with publicizing the brand to the consumers. It creates an awareness of the brand as well as the products/services offered by it among people and thus makes the brand well known among the target markets.

Besides creating brand awareness, an effective advertisement does have the power to persuade the public to buy the products. The diverse means of advertising include non-electronic media like newspapers, brochures, journals, magazines, banners, posters, etc., and electronic media such as television, radio, the Internet, etc.

• Differentiates company’s products from others’ products: Another advantage of advertising is that it gives a company an opportunity to differentiate its products from its competitors’ products. Many of us might have seen advertisements which compare the effectiveness of their products with that of their competitors. A popular example is consumer product advertisements, which show comparison of the products. This kind of promotion helps people understand the specialty of your brand/product.

• Enhances your presence in the market: An advertisement campaign continuously reminds the prospective customers about the brand and its products. In a troubled economy, where so many companies are coming in and going out of business within months, an ongoing advertising strategy helps businesses reach their customers effectively. In the long run, it helps the companies build long term relationship with their target customers.

• Marketing and advertising both help a business increase revenues: The final goal of both marketing and advertising is the same – to improve sales and revenues of the company. While marketing improves sales by producing products that serve the needs and wants of the customers, advertising enhances the revenues by making people aware of the products offered by the company.

Any business can accrue these benefits by considering marketing and advertising as essential elements of business. Implementing effective marketing and advertising strategies customized to a business is, however, essential and works out better when both the strategies are integrated. To make the most out of them, it is better to take help of professional advertising and marketing service providers who offer tailor-made strategies designed to meet your business goals and help you prosper and grow bigger.